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London Gay/Bi Male Escort

Redesign of website complete

I’ve spent the quiet January downtime changing the theme of my website to look more modern and put an emphasis on the image content. Mobile performance has been improved, and I hope the site will rise back up the search results after the rejig and change in title format. A number of links on backpage and its aliases were removed to try and improve search performance.

I now need to focus on content creation, and this will include adding to the new sections in the main menus. Geographic keyword coverage is increasing, and a good overall performance in searches will have a multiplying effect. I am sceptical, however, because the recent changes in Google’s serps seem to mirror what happened a couple of years ago, with multiple entries from one time adwords sponsors/major classifieds sites and loads of old and irrelevant news sites completely diluting the quality of results. It’s just an intensification of what happened before and was somewhat remedied by clickthrough rate, or whatever they use to rebalance results after the algorithms have had their way.

Any help (not paid) with improving search performance on the gay/male escort and London geographic searches would be much appreciated. This could include geographic landing page structure (see links at the bottom of locations) or anything general to do with design and optimisation.

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